Courtney Sparks
Fall 2024
Budget
Marketing is not free. There is a cost associated to every effective plan. This portion of the marketing project explores the monetary cost of each proposed tactic as well as pubic relations and social media plans.
Every phase of the marketing process can be roughly estimated. This step of the marketing planning process provides valuable insight into the logistical side of marketing.
Tactic
Monthly Cost
Specific Allocation
Tactic #1: Event Booths
Tactic #2: Flyers
Tactic #3: Sponsored Social Media
Tactic #4: Influencer Collaboration
Tactic #5: Appointment Scheduling
Tactic #6: Patient Incentives
Public Relations Plan
Social Media Plan
$250.00
$50.00
$300.00
$100.00
$100.00
Booth fees for sports games, festivals, and community events ($150) + Event materials ($100)
Printing and distribution of promotional flyers to increase awareness
Three sponsored posts on Facebook and Instagram to target local communities
Payment to a local influencer for one promotional post/month
$50.00
Subscription to appointment reminder and scheduling software for follow-up patients
Dental kits or small giveaways for returning patients
Partnership with the university radio station for promotional spots
Video creation costs for educational posts (leveraging university resources for filming/editing)