Courtney Sparks
Fall 2024
“The marketing plan is to company success as a road map is to car travel. It is the key from strategy to
tactics. It can act as a tracking mechanism, it can determine the budget, and it can be a scale against
which the company measures marketing effectiveness. It is an internal communications tool that
everyone consults to know where the business is going and how it plans to get there.”
Kevin J. Clancy and Peter C. Krieg (2000), Counterintuitive Marketing
Discover the Marketing Plan
Objectives are how we will measure the success of the marketing plan once it is implemented. Strategies address how objectives are to be achieved. Tactics are the specific actions, details, and activities that must occur in order for the strategy to succeed and the objective to be met. Discover this project's objectives, strategies, and tactics above.
Using the media can be an effective way to reach a target market and achieve high-impact objectives. Click on the button above to check out how this project is proposing a "public relations" plan for the proposed healthcare marketing plan.
No marketing plan is complete with a social media plan. In this section, you'll find two social media platforms integrated into the proposed plan to engage students in the selected healthcare product/service via online interaction.
Marketing is not free. There is a cost associated to every effective plan. This portion of the marketing project explores the monetary cost of each proposed tactic and the public relations/social media plans.
The marketing planning process is circular, ending with an evaluation phase which will inform future marketing plans. This semester-long marketing project concludes with an essay including how the success of the proposal should be evaluated. This essay will highlight the metrics and the contingency of this marketing plan.
Target Market
"Knowing your audience will allow you to make decisions that will enhance your
ability to communicate and connect with them."
The Free Dental Health Screening Program at Indiana University School of Dentistry serves a diverse population in Indianapolis and the surrounding areas. Held at IUSD's downtown Indianapolis location, the program primarily sees adults aged 18 to 65 but children are welcome.
This is a family-oriented service. The clinic is open to all genders and from all backgrounds. In fact, IU Indianapolis has a population of 36.7% transfer students with ethnically diverse backgrounds. Transfer students come from 64 Indiana counties and 27 states. The clinic wants to make sure EVERYONE has access to good quality dental care. Maintaining good oral health is essential for people of all ages. It doesn’t matter the age, race, gender, or income status. All patients are treated with dignity and respect.
This program is designed for people who have little to no education and experience regarding the importance of oral health. We strive to educate and prioritize their health and not let it be affected by busy work and life schedule. By offering free services and on Saturday’s, the program makes it easier for people to prioritize their dental health.
The primary focus is on patients without dental insurance and those with low to moderate incomes, providing an affordable care option for individuals and families. The service is particularly valuable for people in occupations that do not offer insurance, such as students, restaurant workers, or independent contractors who may struggle to afford dental care. Those who are practical and cost-conscious or avoid the dentist due to scheduling and financial constraints will likely appreciate and participate in this screening opportunity.
